- Lack of money
- Debt (owing money) ->Unlimited liability
- No profit
- Weak idea
- Gap already filled in the market
- Competition
- Market has changed
- Underestimated the difficulty
- Recession
- Product does not sell
- Lack of public awareness (Advertising)
- Product to similar to another product (competitor)
- Location
How to measure the size of a business?
- Number of employees
- Number of stores (outlets)
- Amount of profit made
- How big the stores are
- Number of different products they sell
- Publicity
- Amount of advertising
- Number of shareholders
- Local, national, international (multinational)?
- Turnover
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