Wednesday, 14 December 2011

What are business objectives?

Targets allow businesses to keep track of their progress. There are two types of objectives, 'general objectives' and 'effective objectives'
 General Objectives-
      Are general statements e.g."To survive" or "To make a profit"


Effective objectives-
      These are specific targets or are called 'SMART' targets. 
Specific
Measurable
Achievable
Realistic
Timed


Examples: "To make £25,000 profit in the first 6 months"


Here is a video clip of General Business Objectives:

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