Targets allow businesses to keep track of their progress. There are two types of objectives, 'general objectives' and 'effective objectives'
General Objectives-
Are general statements e.g."To survive" or "To make a profit"
Effective objectives-
These are specific targets or are called 'SMART' targets.
Specific
Measurable
Achievable
Realistic
Timed
Examples: "To make £25,000 profit in the first 6 months"
Here is a video clip of General Business Objectives:
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