Marketing Mix - Place

Manufacture ----------------------------------------> Customer 

Competition

 When competitors in the same market, compete: 

• Market share
• Product/service
• Customers
• Finance
• Levels of profit
• Volume/Value
• Location
• Price
• Advertising
• Reputation
• Number of outlets

Examples: Debenhams- Marks and spencer

                 McDonalds- KFC

                 HMV- Game

                 Next- New look